Smiles you've earned.

Colgate Plaqless Pro

Introducing, Colgate Plaqless Pro, a first-of-its-kind smart toothbrush that detects biofilm buildup in the mouth so that it can be removed while brushing. The Colgate® Plaqless Pro smart electric toothbrush immediately alerts the user when an area is clean, coaching better brushing in real-time.

You’ve got big goals, but it take little victories to get there. That’s why we’re creating a platform that champions our members to progress their oral health measures, helping make every brushing session a success story.

“Our goal is simple. We want people to have their healthiest smiles by brushing their best. The first step to improving brushing is to understand our brushing habits.”

– Dr. Patricia Verduin, Chief Technology Officer